By Deon Roberts, Online Editor
SDT Waste and Debris owner Sidney Torres IV loves using rock stars in his garbage company’s commercials.
Kid Rock is the latest rocker to appear alongside Torres in a TV ad. Rock is a Detroit native whose albums include “Grits Sandwiches for Breakfast,” “Early Mornin’ Stoned Pimp” and “Rock N Roll Jesus,” among others.
The commercial, which SDT said begins airing in New Orleans this week, shows Rock, sometimes without a shirt on, in New Orleans as he hangs out with people eating crawfish and cruises around the city with Torres.
Torres, who is friends with Lenny Kravitz, used Kravitz in an earlier commercial.•
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