By Deon Roberts, Online Editor
Picture this:
You walk into a fast-food restaurant and the cashier greets you with a smile. He or she seems happy to be at work, and gladly takes your order. If you are not sure what you want to order, the cashier is patient and polite and tells you to take your time. Finally, the worker apologizes for any wait and genuinely thanks you as your order is handed to you.
This kind of scenario seems to be harder to come by these days, doesn’t it?
In fact, fast food should be renamed “rude food,” because that more aptly describes the experience.
Businesses, are you listening? Customer service stinks.
Fast-food workers seem to be the worse offenders. I become infuriated every time I go to a McDonald’s near my house. When I use the drive-through, someone takes my order and then barks out the cost and tells me to drive around. I am never told thank you. Never. The person who hands me my food usually has a sour look on his or her face, a look that says, “I hate my job.”
Sure, there are many reasons for fast-food workers to dislike their jobs: The pay is low. Customers can be obnoxious and rude. And it’s not exactly uplifting to know that you flip burgers for a living.
But is it so hard to say “please” and “thank you”? Remember, they are the “magic words.”
To be fair, customer service is not bad everywhere. There are times when you come across a polite fast-food worker or a polite cashier at Target or Wal-Mart. But those experiences seem to be few and far between.
It seems bad customer service has infected every industry. Grumpy, self-loathing workers are not just isolated to city halls and drive-through windows. They are sometimes the receptionists charged with answering the phones, usually the first person the public comes in contact with when dealing with a business.
Is there a way for the public to bring about excellent customer service? Maybe. Maybe not.
Perhaps we need to “vote with our feet,” as they say. When customer service is bad, we should tell the manager on duty. We should not frequent stores and restaurants where we feel unwanted.
Wait a minute. I think I’ve figured out why online shopping is so popular: No rude cashiers to deal with.
(Illustration by Deon Roberts)